Brought to you by
Devreve and The Kreklow Group

Helping you build SMART partnerships in the Microsoft ecosystem.



Partner-to-Partner (P2P): Rewards & Challenges

With the ever increasing pace of change in today's technology world, getting things done through partnership is a must. Building and executing on great partnerships allows the parties involved to take advantage of opportunities and grow and prosper in ways that they could not by going it alone.

But creating great partnerships can be very challenging. SMART P2P was created to help companies build plans to overcome these challenges so that they can take their partnership initiatives to the next level.



What is SMART P2P?

SMART P2P is a framework for helping companies successfully pursue their partnership journeys. These journeys start with establishing trust, move through one or more pivotal transformations, and reach their desired state when the partnership is executing on what it was formed to accomplish.

To successfully make the journey from trust, to transformation, to execution, the SMART P2P framework calls for planning around five key dimensions of partnering: Sales, Marketing, Agreements, Readiness, and Technology.

SMART P2P at Microsoft Inspire 2018





The heat is (always) on in Vegas... and this year will be hotter than ever with Microsoft hosting its must-attend partner conference there starting July 15th. We hope you will join us for these SMART P2P sessions at the conference:

  • HUB35d: Grow SMART Partnerships Group Discussion
    Thursday, July 16, 2:00-3:00pm
    Speakers: Shann McGrail and Diana Kreklow

    Growing a successful and profitable business means making smart decisions about partnerships and executing those partnerships. Now more than ever, partnering holds the key to success. This group discussion introduces participants to a framework for developing partnerships, explores the major challenge of building trust, provides assessment tools to determine state of partnerships, identifies steps to prioritize, plan, and execute successful partnerships. Discussion group hosted by Shann McGrail.

  • LEAD10: Roadmap to Transforming Your Partnerships
    Thursday, July 17, 3:00-3:45pm
    Speakers: Shann McGrail, Diana Kreklow, and Per Werngren

    Cloud business is transforming the way partners work together to grow revenues, build solutions, and drive specialization. Building the business case for modernizing your partner channel strategy and execution is the first step to optimizing your revenues. The Partner-To-Partner (P2P) experts share “best in class” practices for partnering, and showcase engagement models to accelerate your success. The speakers take you on a journey where tangible advice for great success is given in an interactive way.

  • SAL04: Grow SMART Partnerships Workshop
    Thursday, July 19, 8:30-9:30am
    Speakers: Shann McGrail and Diana Kreklow

    Growing a successful and profitable business means making smart decisions about partnerships and executing those partnerships flawlessly. This best practice-based workshop introduces participants to a proven framework for developing partnerships, explores the major challenge of building trust, provides assessment tools to determine current state of partnerships, identifies the steps to prioritize, plan, and execute successful partnerships, and points participants to valuable resources. Gain the tools to assess, plan, and execute partnerships successfully.



Full details on these and other sessions are available in the Microsoft Inspire Session Catalog. See you in Vegas!

"Working with the SMART P2P model, we were able to revitalize our partner program to drive big results for the company. With the hands-on workshop and planning, prioritization process, and coaching support from Diana and Shann, I was able to launch the program months faster than I originally expected."


  — Alex Rosen, Partnership Manager, PowerReviews


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Get in Touch

For more information about SMART P2P and how you can engage us to assist with your partnering initiatives now, please feel free to send us a note!

Diana Kreklow

Diana Kreklow

Founder, The Kreklow Goup

dianak@thekreklowgroup.com



Shann McGrail

Shann McGrail

Co-Founder, Devreve Inc.

shannm@devreve.com